The ability to deliver more human and intuitive experiences, at every touchpoint, for every customer, is the single most strategic investment for organisations today.
Leading-edge companies are moving beyond treating customer experience as a customer service challenge and seeing it as a fundamental driver of competitive advantage at every customer touch-point.
Equally important, organisations in the lead don’t treat social media as just a marketing channel. They realise that people are inherently social beings and that social media is becoming the predominant form of communication that shapes how people think and what they buy.
Investments in customer experience and social media are paying off in terms of increased revenue, reduced costs, and better risk management. Two billion people are connected and empowered like never before. They expect to be served on-demand and on their terms. They advocate and criticise with equal and forceful power. And how they choose to apply that force is a direct result of one thing: their experience.
But, transformation isn’t just about technology. It’s about finding the right people, creating the right processes, and building a culture that embraces change. Because, contrary to what you might be thinking, disruption is not being driven by the internet, mobile, or digital—it’s being driven by the customer.
Everything a brand does—the way it does advertising, marketing, commerce, and care—plays a role in shaping the customer experience. Advertising? It’s about seeing a real person with a real need and making them aware that you exist. Marketing? It’s about creating advocates who want to evangelise on your behalf. Commerce and sales? It’s about delivering value from the very start. Experience? It’s about sustaining that value so they’ll go on to tell others.
At 6peas we work with organisations and their IT, Digital and Marketing teams to engage customers as they search online for product information and share brand and product experiences through social media.
We work with companies have made their corporate cultures comfortable with risk- taking and have established controls to manage the inherent risks of social media’s speed and openness. Leaders also apply a great deal of discipline when managing social media and customer experiences.
Driving your brand values and mission across your social footprint
Review customer interactions to drive optimum customer experience
Work with leaders to develop policies around social media engagement – managing both risk and customer experience.
Work with social and digital teams to engage customers and gain insights
Identifying process improvements to improve customer engagement
Working with digital and social teams to create a customer centric approach rather than a product approach to marketing.
Identifying major customer touch points and setting improvement goals for each.