6peas works on frameworks and tools that translate scientific research (neuroscience and consumer behaviour) into business intelligence. Allowing leaders to “think differently” to solve modern day challenges. Neuroscience is a field of research that studies the cognitive, and affective responses of human beings. Essentially, it focuses on figuring out how the brain responds to certain stimuli.
Organisational Neuroscience (ON): Organizational neuroscience (ON) is an emerging research domain within the field of management that integrates organisational behavior with neuroscience. It is is rooted in “social neuroscience” which emerged as a field in the 1980s by integrating the fields of social psychology and neuroscience.
Social neuroscience entails a multilevel approach involving factors both internal to the individual (individual differences, internal mental processes) and external to the individual (environmental factors, organizational contexts). Organisational behavior is not the first discipline within the broad domain of “business” to adopt a neuroscientific perspective. Economics and marketing have both turned to neuroscience to help elucidate human behavior via its neural origins
Neuromarketing: In the case of “neuromarketing”, the focus is on finding out how the brain responds to certain stimuli in marketing and more importantly, our communications.
Neuroscience marketing is basically a process that asks companies to consider the research and findings and scientific study before they tackle a process that might help them to influence customers, employees and stakeholders.
Your Communication Challenges:
The People + Science Communications Frameworks to assist organisations improve their communication to their key stakeholders ( customers, employees, communities and shareholders).
Your Cultural Challenges:
The 6peas People + Science Psychological Safety & Performance Benchmarking Tool is used to understand the motivations and social drivers of teams to drive performance and mitigate risk.
The People + Science Communications Framework is utilised by organisations wishing to engage in successful change management projects, improve communications to stakeholders, improve employee engagement or successfully transform.
Your Innovation and Commercialisation:
The People + Science Psychological Safety and Benchmarking Tool is used to create innovative and transformative cultures, for organisations wishing to problem solve, innovate and lead in human led design.
The Valid8 Innovation Readiness Score assists businesses to mitigate bias within the innovation and commercialisation of products and services. Using a combination of business theory, research and neuroscience to drive more effective decision making.
To see how we are using Neuroscience to drive customer engagement, organisational psychological safety and accountability contact us.