by Carolyn McSweeney-Grant | Oct 1, 2021 | Innovation, Neuroscience, Organisational Culture
There is a common and often mistaken belief that we generate our best ideas early – this is actually squashing our creativity. Now, it’s time to shine the light on the value of persistence. Creativity research across the social sciences seeks to identify...
by Carolyn McSweeney-Grant | Jun 21, 2017 | Branding, Business to Business, Business to Consumer, Customer Experience Focus, Customer Journey Maps, Digital, Innovation, Organisational Culture
At 6peas, we believe “customers” are the world-wide disruptor of the last decade, as opposed to technology being the major disruptor. Likewise, the last decade has seen the 2017 consumer making little distinction between Business 2 Business relationships...
by Carolyn McSweeney-Grant | Jun 12, 2017 | Business to Business, Business to Consumer, Customer Experience Focus, Digital, Innovation
Sure, saving money and continuous improvement is important, but the real point of transformation is being able to exploit new opportunities. The universal principle (which businesses in Australia are very slow to uptake compared the US and the UK and NZ in the health...