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Customers trump brand value

by Carolyn McSweeney-Grant | Aug 26, 2017 | Branding, Business tips, Business to Business, Business to Consumer, Customer Experience Focus, Digital, Leadership, Retail

Customer experience is trumping brand value to deliver a better bottom line. At a recent Customer Experience workshop at Oracle Brisbane, there was a brief discussion on the reduced value of the brand and the increasing importance of customer engagement in business...

Customers trump brand value

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Carolyn McSweeney-Grant – Director

Customers trump brand value

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