The biggest challenge we face when looking at the development of new products and services is that many organisations look only internally for the answers. Innovation, process and product improvement needs to be driven externally to identify customer’s needs and ensure a value exchange.
Better experiences start with greater insights.
Drop your details below and we will send you access to our tools and resources.
As part of driving Customer Centricity in an organisation we firmly believe that customer led design is the key to innovation and faster adaptation of products and services. So start with customer insights.
Download this free canvas to start working on your key customer personas/profiles.
Where possible use your research or key customer insights to fill in the answers. Try not to do it only with internal resources. Your gaps become your research brief. If you have some canvas’ that you prefer to use we would love to see them and put them in our tool kit for everyone to share. Importantly, focus on the emotion that your customers experience during their interactions with your organisation.
One of the biggest challenges organisations are facing is how to continue delivering customer value and engagement across digital channels.
We spoke at the Digital Summit and had a great deal of discussion about the omnichannel experience.