by Carolyn McSweeney-Grant | Jun 19, 2017 | Business to Business, Business to Consumer, Customer Experience Focus, Customer Journey Maps, Leadership
I am often asked about what tools I use to facilitate a customer strategy in an organisation. And one of my greatest tools is the Customer Journey Map. A Customer Journey Map is one of the greatest tools organisations can use to communicate valuable customer...
by Carolyn McSweeney-Grant | Jun 15, 2017 | Customer Experience Focus, Customer Journey Maps, Health, Leadership, Organisational Culture, Patient Experience, Uncategorised
Empathy is the capacity to step into other people’s shoes, to understand their lives, and start to solve problems from their perspectives. Human centred design is premised on empathy, on the idea that the people you’re designing for are your roadmap to innovative...
