CX Research

  Customer Experience – RESEARCH

Our research is designed to provide customer, patient, employee, leadership and company wide insights to drive improvements to create profits.  helps CX professionals open new avenues for success for their organisations and provides the hard data and research required to engage executive leadership in Customer Experience dialogues.


Customer Insights

Customer Journey Mapping


Qualitative research

Quantitative research

User experience

Focus groups

Ethnography research

Patient Experience Mapping

Indepth interviews

Employee Insights


Employee Journey Mapping

Employee Experience Insights

Organisational Customer Centricity

Customer Centric Maturity Assessment

Patient Insights

Patient Journey Mapping



Leadership Insights

Leadership capability assessment

Indepth interviews

360 reviews

Peer to peer reviews and evaluation

Leadership bootcamp on customer centricity




Optimising Your CX Research Program 

Designing and implementing a customer experience program is a significant investment. To help you maximise the return on this investment, you may want to consider some of the following questions:

Have you developed key personas and mapped their journey?

Do you have journey maps for all of your key customer segments?

Do you use consistent CX measures across the organisation?

Have you identified key moments of truth and key touchpoints?

Do you measure CX at the key moments of truth and across all key touchpoints?

Do you measure effort and emotion?

Do you talk to inactive or lapsed customers to improve retention and lost leads to improve acquisition?

Are you monitoring your social media for feedback and comments and sharing them within the business?

Are you using text and voice analytics to understand qualitative feedback?

Have you developed a CX model that links to organisational performance?

Do you use a technology platform to monitor and share CX data?

Are the insights from your CX research shared across your business?

Do you use design thinking to create better customer experiences?


If you are struggling to answer the above questions then contact 6peas for an obligation free meeting on your Customer Engagement strategies for your business.