Customer choice and demand are changing the way we innovate and consume. In the food and agriculture industries we are seeing a move to connect farmer to consumer (the agrarian revolution). Agri-business acknowledges that value is created the closer you can get to the consumer this means that our farming and production teams need to identify more with the consumer. This means delivering a customer experience that is superior. One of the biggest changes has been the movement of health (function and nutritional foods).
The rise of the “prosumer” where the consumer is intimately involved in the design and innovation of products and services. This has been evident in the food innovation of the last 3 years with more health choices, hustle foods, and renewable packaging to name a few.
Australia’s food industry is predicted to be a $100 billion dollar industry by 2030. Servicing our neighbours in the North (Asia and the Pacific) is seen as being one of the biggest opportunities based on population growth alone. Australia’s export of our output 65% (New Zealand in comparison is 95%). So how do we take advantage of the opportunities?
Food manufacturers need to stop believing their value is in their product, like other sectors, manufacturers need to start thinking of the following critical ingredients to success:
At 6peas we partner with our food manufacturers and their value chain to get you closer to your customer and deliver an exceptional customer experience.